“Phoenix is a triple-threat, Makeup Queenie, Rule Breaker, Business profesh’, shattering glass ceilings with her mad skills” –  Kate Francis
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PHOTO: Katherine Ann-Marie www.thewardrobe.co.nz www.theundefinedphotography.co.nz Hair: Frankiedots Dress: Rita Sue


Phoenix Renata is a Makeup Artist and Entrepreneur who created and developed Phoenix Cosmetics. Phoenix has trained and worked as a Makeup Artist since the tender age of 15. Phoenix’s creative talents led her to pursue her childhood dream of designing a cosmetic label. Phoenix has worked extensively in the film, television and fashion makeup industry.

Her portfolio showcases work for New Zealand’s top fashion designers, Zambesi, Trelise Cooper, and many more. Phoenix has worked extensively in the television and fashion fields, as well as writing for many fashion publications, and at the age of 21 opened her first makeup boutique selling exclusive her own range of Phoenix Cosmetics.

Named ‘The Eyebrow Queen’ by colleagues and clients, Phoenix earned her unusual moniker through obvious expertise in eyebrows, which she believes give women “so much power and confidence”. Phoenix has won various awards not only for Eyebrows, but also for her Makeup Artistry and Lash skills. The NZ Herald recently named Phoenix the ‘Brow Expert’.

In 2005, Phoenix launched Phoenix Cosmetics with a store in New Market. This flourished and grew and eventually three years later she opened her second store in Takapuna. From 2010 to 2012, she had opened a total of 12 stores including a retail launch in Australia and a Beauty School in NZ.

Alongside running a successful business, Phoenix has worked on many fashion and makeup projects. Some of these include;

Key Achievements:


  • Annually designing makeup and working extensively for
    many NZ designer’s at New Zealand Fashion Week since 2004. Designers include, Trelise Cooper, Annah Stretton, Miss Crabb, Park the Label and Lucie Boshier and the Designer Selection and Miromoda shows.
  • Creating and developing a New Zealand first, Phoenix’s own Makeup Show at NZ Fashion Week.
  • Numerous makeup design for theatre shows, charity events and fashion productions.
  • Makeup design 6 years running for Queen of the Whole Universe, a large production of ‘drag queens’ – charity fundraiser for the NZ Aids Foundation.
  • Training and employing hundreds of talented and creative Makeup Artists over her 12 years in Business
  • Raising $6,000 for the SPCA with her personal fashion project and exhibition


Phoenix has made various TV appearances and interviews. Often a makeup advisor or interviewed for the success of Phoenix Cosmetics.

Shows include:

PHOTO: Katherine Ann-Marie www.thewardrobe.co.nz www.theundefinedphotography.co.nz Hair: Frankiedots Dress: Rita Sue
Phoenix is married to Auckland based Special Effects Technician Chevron Tepu, with whom they share two children Cayden and Clara. Phoenix runs her company single-handedly while working from home. She works in her GreyLynn store every Saturday to stay connected with clients and posts a weekly tutorial on her YouTube channel.

“Renata is one of the most driven business people I’ve met in this job.”
– Nick Smith, The New Zealand Business Herald

“She really is a walking, talking Beauty Bible” – FashioN

Connect and book with Phoenix here ▷

FACEBOOK ‣ @phoenix.renata
INSTAGRAM ‣ @phoenixrenata
SNAPCHAT ‣ @phoenixrenata
TWITTER ‣ @phoenixrenata
SHOP & book here.