“Phoenix is a triple-threat, Makeup Queenie,
Rule Breaker, Business profesh' - Kate Pierson, Auckland Today
Makeup Artist Phoenix Renata has been in the Makeup and Fashion industry for 20+ years. She was the creator of New Zealand’s leading makeup line, Phoenix Cosmetics. Phoenix’s creative talents led her to pursue her childhood dream of designing a cosmetic label. Phoenix has worked extensively in the makeup industry since the age of 15. Her portfolio showcases work for New Zealand's top fashion designers, Zambesi, Trelise Cooper, Annah Stretton, and many more. Phoenix has worked extensively in film, television and fashion fields. At the age 19 Phoenix developed her own makeup line and at 21 opened her first makeup boutique selling exclusive her own range of Phoenix makeup. Phoenix is the first and only NZ Makeup artist to have her own consecutive Makeup shows at NZ Fashion Week.
“Renata is one of the most driven business people I’ve met in this job”- Nick Smith, NZ Herald, Business.
Phoenix Cosmetics operated for 16 Successful years and in 2019, Phoenix sold her business and closed her beauty empire. For 16 years she ran her own, 11 stores nationwide, a store in Australia and a beauty school based in Auckland alongside a successful wholesale business providing kiwi salons with beauty products and accessories.
“Eyebrows are the window frames to the soul” - Metro Magazine
Named ‘The Eyebrow Queen’ by colleagues and clients, Phoenix earned her unusual moniker through obvious expertise in eyebrows, which she believes give women “so much power and confidence”. The NZ Herald recently named Phoenix the ‘Brow Expert’.
With the close of her cosmetics empire, Phoenix has taken a new direction in life. She is following her passion for Makeup and exploring different avenues of the Influencer world and has found a love for creating Makeup Tutorials and reviewing Makeup and skincare brands. Phoenix has built an impressive social media following, while creating her expressive and vibrant love of Makeup Artistry.
Alongside her Makeup Artistry Channels and raising two children, with her husband Chevron (a SPFX Technician), Phoenix has taken on a new project - a book about her late father, who is a Kiwi Music Icon. For more information about her work on this book, visit, www.tamarenata.com
“Phoenix really is a walking, talking, beauty bible’ - FashioNZ.
Phoenix Cosmetics has seen a lot of action since its conception. Projects include major NZ fashion shows, TV and film, magazine and artistic shoots, launches and shows, theatrical and musical makeup, even a charitable project where Phoenix developed a fashion calendar and raised $6000 for the NZSPCA.
Phoenix Cosmetics was named the number one beauty store in New Zealand by Katie Newton of Sunday Mag. Won countless Makeup and Brow Awards, Metro Magazine voted and crowned Phoenix Cosmetics with a Best Brows Award, Best Makeup and Best Eyelash Extensions.
Photos by Katherine Ann-Marie
The Undefined Photography
The Undefined Photography